How to Create Blogs that Earn $100,000 Per Month
Why Should You Start A Vlog?
People
are curious by nature and they like to see what other people are doing with
their lives. This is the reason why reality TV is so successful. What are ordinary people doing out there? What are their hopes and dreams? What excites
them and how do they go about their day?
It
doesn’t matter that someone doesn’t know you. You have a message to share with
the world and a vlog is a perfect way to do it. Sure you could create a
conventional blog and write posts about your life and share your experiences.
But people prefer video.
In
a survey conducted by HubSpot a while ago, they discovered that 72% of
participants preferred to watch videos rather than read a blog post to learn how
to do something or find out more about a product or a service.
YouTube
is a giant of a website. There are 1 billion users who consume hours of video
every day. There will always be somebody searching YouTube for what you are
good at. This provides you with a fantastic opportunity.
With
a vlog, you can create a real connection with your viewers. It is different from
creating a one-off video. If you provide quality videos (and you must) then
people will eagerly await the next one that you upload.
There
are many vlogging success stories. These are ordinary people who drastically
changed their lives through vlogging. They have all kinds of sponsorship deals
and several different revenue streams. Some vloggers became millionaires very
quickly – there is no reason why you cannot be the next vlogging sensation.
In this short report, we will provide you with the 7 ways to start a successful vlog. How you start your vlog is really important. If you don’t get off to a flying start then it will be a real struggle for you. Use the methods in this report and you won’t go wrong.
The
most successful blogs are always planned. The vlog owner has thought through
what they want to achieve with their vlog and put a plan of action in place.
You must do the same. The starting point is to define the goal of your vlog.
This
is something that you can easily do in a short time. Start right now and have
the goal of your vlog defined in a few hours. Don’t spend too much time on
this. Some people will spend weeks planning something and then it never
happens.
What
are you going to communicate with your vlog? You need to vlog about something
that you can get excited about. Remember that you want to make a profit from
your vlog so you need to think about how you will do this.
So
start off by writing a list of all the things that interest you. Here are some
good ideas for vlogs:
- ·
Travelling the world
- ·
Making money online
- ·
Beauty and makeup
- ·
Owning a pet
- ·
Sports fan vlogs
- ·
Learning specific skills
- ·
Getting the girl/boy
The
main reason that all of these ideas are good is that there is so much scope
for creating videos here. The other good reason is that these kinds of vlogs
are pretty easy to monetize. And that’s good news, isn’t it?
Go
to YouTube and have a look at what other people are blogging about. This should
give you even more inspiration. Don’t worry that there are a lot of other
players in the same niche. Competition is a good thing. It proves that there is
an audience out there.
Your
personality is very different from the other people making the vlogs in your
niche. This will make you stand out. It would be more of a concern if there
were no vlogs already out there in the niche you were interested in.
OK, so you have chosen an idea for your vlog. Now it is time to see the size of the
market and what type of audience your vlog will appeal to. This is a very
important exercise. Checking that there are other blogs in your niche is a good
first step but it is not enough.
The
first thing you need to do is some keyword research. You need to find out what
terms people are using to find videos in your niche and how often they are
looking (search volume). You can do this for free by using the Google Keyword
Planner.
To
access the Google Keyword Planner you will need a free Google account (such as
a Gmail email address) and you will need to open a free Google AdWords account
– don’t worry you are not going to spend any money!
Once
you are in the Google Keyword Planner enter the main keyword for your niche. As
an example, we will use “makeup”. There are hundreds of thousands of searches
each month on Google for this term.
The
Google Keyword Planner also came up with a lot of other great related terms
such as:
·
Eye makeup
·
Makeup set
·
Makeup kit
·
Makeup brands
·
Cheap makeup
·
Primer makeup
·
Face makeup
And
there were a lot more keyword suggestions. These are all great ideas for
videos. Every one of these terms is searched thousands of times a month.
OK, this is for Google, but the same terms are going to be used in the search
box on YouTube.
There
are two things to bear in mind here:
1.
The search volume
2.
The different related
keyword terms
3.
The
search volume confirms there is a demand for information around the specific
keywords. A lot of people want to know about “eye makeup” for example. The
related keywords show you the scope of the niche. There are so many different
topics that you can create videos about. This is a very good niche for a vlog.
What
about your audience? If you want to have a successful vlog then you need to
focus on your target audience. This starts by knowing who your target audience
is. What are their interests? What are the gender and age demographics? What
kind of videos do they like? Where do they come from?
When
you know the answers to all of these questions you can fine-tune your videos so
that they meet all of the requirements of your target audience. It is no use
just guessing and creating any kind of video. There is a high probability that
you will get it wrong.
Find
out what questions your target market is asking. Do they want tutorials on how
to use eye makeup to the best effect? Do
they want to know what the best makeup products are? Are they looking for the
best budget makeup?
Your
vlog needs to answer the questions that your target market has. When you are
able to do this your vlog will be successful. It’s simple really – give people
what they want and they will come back for more and tell the world about it.
Nobody
is going to expect you to create Hollywood-style videos but they will expect
quality. OK, you could get away with recording your vlog videos on your
smartphone. The cameras and microphones in today’s smartphones are pretty good,
but if you are serious about your vlog, and you must be, then there are better
tools available.
Your
viewers will expect your video to be clear and sharp. HD video quality is easy
to create these days with inexpensive cameras. You don’t need the latest Sony
professional camera costing thousands of dollars. To start with you can get a
camera that shoots 720p HD for under $100.
If
you are going to shoot a lot of outdoor footage then a good solution is the
GoPro Hero. This is real quality at a good price. By making an investment in a
good camera you will be more committed to your vlog which is a good thing.
Next
is audio. A video that has poor audio quality is never well-received. Some
people will create tutorial videos on their laptops and then use the internal
laptop microphone. These are usually really poor quality - so don’t do this.
Invest in a good quality microphone to ensure the audio is clear.
What
about software? Well, you will need a video editing suite for whatever kind of
videos you create. If you are going to provide tutorials (always good) then you
will probably want to record your computer desktop.
Let’s
start with video editing. It is very unlikely that you will shoot a perfect
video the first time around so you will need to cut stuff out and add some
refinements to make your videos really look professional.
You
can do this for free by using Windows Movie Maker for Windows computers or
iMovie for Mac computers. Both of these video editing programs have all that
you need to make really professional videos. There are other video editing
suites that cost a lot of money but you don’t need these to get started.
For recording your computer desktop then Camtasia is the best choice. It works on Windows and Mac computers and costs around $200. There is a
There
are free applications for Mac users available too.
Video
quality is everything so don’t be afraid to invest a few dollars into your
vlog. It will definitely pay you back in the long run. Poor-quality videos just
don’t cut it and you will not get many channel subscribers which is the
opposite of what you want.
OK, the first thing to say here is that there is no better platform to use for your
vlog than YouTube. At the time of writing this report, it is the second most
visited website on the planet just behind Google and just ahead of Facebook.
Every day YouTube gets around 4 billion views!
The
first step to creating your YouTube channel is to decide on a name for your
vlog. This will be your brand. Some people use their own name which is fine.
But if you don’t want to do that then you need to get creative and think of a
memorable name. Then you need to check that nobody else has a channel with this
name.
With
your channel name decide you need to create it. You will need a Google account
to set up a YouTube account if you don’t have one already. Login to your YouTube
account and create your channel (there are plenty of videos on YouTube to show
you how to do this).
To
be taken seriously you need some good channel art. Don’t worry you don’t have
to be a graphic designer to do this. Don’t spend a lot of time trying to do
this yourself. Head over to Fiverr.com and find a good designer that will
create your YouTube channel art for a few dollars.
Once
your YouTube channel has been established for more than 30 days and you have
some videos uploaded and more than 100 subscribers then apply for a custom
channel URL. This is very important for your marketing.
This
is essential. It is not about quantity it is about quality. If people like your
video (which is what you want) then they will expect you to upload new videos
regularly. We will discuss this more later.
Unless
you are confident to sit in front of a camera and record videos on the fly it
is best to create a video script and storyboard. This will take a bit of effort
but it is really worth doing. You don’t have to write every word down that you
are going to say in your video script. Just add pointers and “lead-ins” so that
you can discuss each aspect of the video.
If
you are going to create a tutorial then plan the footage you will need. Are you
going to demonstrate how to do something live or do you need to record your
computer screen to show “over the shoulder” how to do something? Both of these
are fine but you need a plan.
Once
you have your video plan and script done then create a storyboard. What happens
first and then all the segments right to the end. It is vital that your videos
start well and end well. A great start will compel viewers to keep on watching.
A great ending will leave them wanting more videos from you.
When
you are recording make sure that you are passionate and excited. If you are not
passionate about your videos then how can you expect your viewers to be excited
to watch them? Don’t resort to a monotone delivery – people don’t want this. If
you need to work on your skills here then do it.
Be
sure to appeal to the viewer’s emotions as much as possible. Make them excited
by telling them that they will get fantastic results. Use as many superlatives
as you can without overdoing it. Tell them that they will look beautiful if
they follow your makeup tips for example.
With
all of your videos ask the viewers to subscribe to your channel and like the
video. Think about how you want to end each video. What do you want the viewer
to do (if anything) when they have finished watching?
Do you want them to visit your website and subscribe to your email list for other “insider tips and secrets?” Do you want them to buy something? Use
a
good call to action at the end. Tell them to do this halfway through the video
as well just in case they don’t watch your video all the way through.
Don’t
overdo this. Provide them with value as a priority. Just mention that you have
a newsletter with other great tips that they can only get by being an email
subscriber for example. You are not trying to sell a used car!
Always
encourage interaction in your videos. Tell your viewers that you would love to
receive their comments about the video as your aim is to provide them with what
they want. When you receive comments always respond to them as fast as you can.
So
how often should you create new videos for your vlog? Well, this is really up to
you but we would recommend that you upload new videos at least once every 2
weeks. If you leave too much time between posting videos people will forget
about your vlog and go somewhere else.
Many
YouTube videos that are optimized properly appear on the first page of Google
for related search terms. This is awesome! There are no guarantees here but at
the very least you want your videos to appear in the YouTube search results
when people search there (which a lot will).
Earlier
on in this report, we recommended that you conduct keyword research for your
vlog. We also recommend that you do this for all of your videos. So if you are
going to make a video about “eye makeup” then input that into the Google
Keyword Planner and see what related terms come up. Create a list of around
5-10 good keywords per video.
The
most important part of YouTube video optimization is your video title. Create
an appealing title that people will want to click on. Include your main keyword
in the title as well. So for your eye makeup video, you could use:
Stunning Eye Makeup
Tips For The Most Beautiful Eyes
Brainstorm
a few different titles with the main keyword “eye makeup” in them. Then choose
the one that appeals the most. Don’t just use your main keyword as the title
e.g. Eye Makeup. This is boring and you want to add more persuasive words to
get the click.
Next, write a description for your video. If you are going to add an external link to
your website for example then add this first so that it appears above the fold.
Your description needs to describe what your video is all about so think
benefits here. Naturally include a few of your keywords too.
The
last step is your video tags. Don’t go crazy with this. Add around 5-8 tags
from your keyword list including your main keyword. At the time of writing, there is a 400 character limit on tags. Don’t think that you have to use all of
these characters because you don’t.
One final thing here is your video thumbnail. This doesn’t really impact your optimization but a good thumbnail will always get the click over a poor
one. Some people design specific thumbnails for each video. Whatever you do make your thumbnails really stand out.
Don’t just rely on YouTube search traffic for views to your vlog videos. Do everything that you can to get the word out to people that your new vlog has arrived. Tell everyone that you know about your vlog.
Use
social media to make posts about your vlog. Facebook, Twitter, and Instagram are
all good platforms to promote videos. There are other social sites such as
Reddit.com and Quora.com which you can use to promote your vlog. Take advantage
of all of these platforms.
Don’t
believe in the “build it and they will come” philosophy. Yes, you will get some
views to your videos and some subscribers just from YouTube search traffic. But
this will never be enough to really make your vlog take off.
The
name of the game is to increase the number of subscribers that your YouTube
channel has. Focus on this rather than the money you can make. When you achieve
high subscriber numbers the money will naturally follow.
You
need to be totally committed to your vlog if you want it to be a success.
Consistency is very important. You need to make high-quality videos on a
consistent basis and be consistent with your video uploading and the promotion
of your vlog.
It
is going to take time for you to reach a high number of subscribers but if you
stick at it then this will come. High subscriber numbers will open doors for
you with sponsorships and other money-making opportunities.
So
follow the 7 ways to start a great vlog in this report and you won’t go wrong.
If you don’t have the right recording equipment then get it. You must avoid
uploading poor-quality videos. Good luck with your vlog and your rise to fame
on YouTube!
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